0 A Better Option - Lert Info Facebook Group

• Emergency Alert Service
• by Stuart Gunn
• 11-07-2026

Lert is always trying to improve its service. Research shows that our Facebook group is much more efficient in getting information to you.   The delivery of posts on Facebook differs significantly between Pages and Groups due to how the algorithm controls content page posts. This can be critical during emergencies. Key Differences in Delivery Feature Facebook Page Facebook Group Primary Goal Broadcasting information (one-to-many) Fostering community (many-to-many) Organic Reach Generally low (often 2–6%) Higher (can be upto 60%) Notifications Must be opted-in by followers Often "On" by default for members Algorithm Priority Prioritizes high engagement/paid ads Prioritizes conversation and active interaction Visibility Publicly searchable  Varies by privacy settings (Public, Private) How Delivery Works 1. Facebook Pages (The "Storefront") Broadcast Model:  the algorithm frequently suppresses organic reach for Page posts, pushing brands toward paid advertising to ensure content is seen. Feed Placement: Posts appear in the News Feeds of followers who have recently interacted with the Page.  Searchability: Content is public and indexed by search engines, making it ideal for discovery and brand legitimacy. 2. Facebook Groups (The "Coffee Shop") Community-Led Model: Groups are treated by the algorithm as "community bridges." Because they are designed for interaction among members, posts are actively surfaced to members who are known to engage. Notification Advantage: Unlike Pages, where users rarely get a push notification for a post, Group notifications are usually enabled by default.  Interaction-Driven: The more a Group "buzzes" with comments and user-generated content, the more the algorithm favors the Group, surfacing it to its members and potentially recommending it to others with similar interests. We have repeatedly noticed this. 

0 Rely on Facebook for Information... At Your Risk

• Emergency Alert Service
• by Stuart Gunn
• 17-10-2021

Facebook used to be a wonderful tool many years ago, but today it’s a totally different product. People mistakenly believe they see every post from every page they follow, but they don’t. Whether you see a post is over to the Facebook Computer. When it comes to getting safety information to you in real time, we want you to have the best, and push alerts are the only solution. The following graph shows how long it took for people to see a specific Facebook post on Sunday Oct 17th/18th. Our exclusive push alerts reach you in real time, NOT up to a day later. While reasonable as a social connecter, Facebook it is definitely substandard for emergency alerting. If you rely on it for emergency alerts you could be putting you and your family's safety at risk.   With Facebook's drive for revenue, ALL business pages are now expected to buy advertising if they want reach ( Reach is a measure of people that stop on a post for 3 seconds). This includes Civil Defence, Metservice,  Lert Info, Councils, Fire, Police and every other business page. None are boosting their posts to get to as many people as possible as it's too tricky to do in a fast flowing emergency. How does this affect you?  It risks your safety. There are several key things that make a post go really well – comments, shares, likes, the correct images and how long people stay on a post. You can see the variation across our recent posts. The top post was after 24hrs. ( If print is too small in following table, turn your phone sideways)     Lert info has a following of 38,000  yet we've only reached 50% of our followers twice. You will never know when you miss out, and if you do see a post, how old is it? Emergency alerts are very time sensitive, the obvious solution is real time push alerts.  We can get Civil defence, weather, fire, Police and other alerts to you even before they do.  There is a good chance you may not see their posts in time, if at all. What is the solution? Push alerts! Over the last 9yrs Lert Info has continually developed NZ's only a dedicated push alert service. It covers all eventualities, not just road or weather  or Civil Defence, but anything. Our "Lerts " are sent to subscribers immediately . Lert Info is for everyone. You'll can get alerts pretty much immediately by Txt .  We also have a free email service for people that can’t afford a couple of dollars for Txt’s, but it has the usual email tradeoffs. Still it's better than nothing. Register at www.lert.info  before we send the next alert for your area.  Almost every place in New Zealand has received an alert in the last week.  Make "Lert" a key part of your emergency information kit. You should have have several sources anyway.      

0 Relying on Facebook Only is Extremely Risky

• Emergency Alert Service
• by Stuart Gunn
• 15-07-2018

Why We Don't Use Facebook For Alerts Experienced Facebook marketers will tell you it that as an alerting tool, Facebook fails miserably.  You always run the risk of never seeing posts or seeing them far too late, it's just how Facebook works. ONLY about 10 people out of a hundred will see any posts from either us, Civil Defence, your council or any page you follow. Do you want to be in the 90% that miss out? The only solution see emergency information immediately is push alerts alerts to email or as Txts.  Lert Info is the ONLY service providing this every day, not just when there is a Civil Defence situation  but for over 30 alert categories. weather food recalls, closed roads  news posts  As a member you will be much better informed most of the time The following graphics shows interesting data which we have actually measured .    Whether you select free emails or the premium Txts, is over to you. But please realise the delays that emails have could impact you. To register go to Lert info   Cheers The Lert Info team