Lert is always trying to improve its service. Research shows that our Facebook group is much more efficient in getting information to you.  

The delivery of posts on Facebook differs significantly between Pages and Groups due to how the algorithm controls content page posts. This can be critical during emergencies.

Key Differences in Delivery

How Delivery Works

1. Facebook Pages (The "Storefront")

• Broadcast Model:  the algorithm frequently suppresses organic reach for Page posts, pushing brands toward paid advertising to ensure content is seen.

• Feed Placement: Posts appear in the News Feeds of followers who have recently interacted with the Page. 

• Searchability: Content is public and indexed by search engines, making it ideal for discovery and brand legitimacy.

2. Facebook Groups (The "Coffee Shop")

• Community-Led Model: Groups are treated by the algorithm as "community bridges." Because they are designed for interaction among members, posts are actively surfaced to members who are known to engage.

• Notification Advantage: Unlike Pages, where users rarely get a push notification for a post, Group notifications are usually enabled by default. 

• Interaction-Driven: The more a Group "buzzes" with comments and user-generated content, the more the algorithm favors the Group, surfacing it to its members and potentially recommending it to others with similar interests. We have repeatedly noticed this.